The Content Marketer

Today, we're exploring interactive content marketing, learning all about content operations frameworks, reviewing a recent Google update and more!

6 MINUTES TO READ

Types of Interactive Content Marketing and Examples To Inspire

Interactive content marketing, done right, can boost engagement and lead gen. Here are common types of interactive content and examples to inspire.

6 MINUTES TO READ

Building a Content Operations Framework: The Key to Streamlined Productions

What exactly is a content operations framework? Get your answer here with a breakdown of key components, workflows and automation benefits.

3 MINUTES TO READ

Google’s Latest Search Cleanup: Out With the Old, In With the Streamlined

Google’s cleaning up Search again — simplifying results, retiring unused features and streamlining UX. Here’s what to expect.

Large Action Models (LAMs): What Are They & Can They Replace Marketers’ Segmentation Strategies?

A couple of Japanese companies are exploring how large action models (LAMs) can enable hyper-targeted marketing to boost sales. But how do they work? Let’s explore.

AI Tools for Social Media Content Creation To Automate and Streamline Your Strategy

It seems like there are a million AI tools for social media content creation. We’ll discuss the right boundaries, features to look for and best practices.

An ‘Antidote’ to Short-form Video: Why Some Brands Are Leaning into Short Films

Study: How Do Stadium Sponsorships Impact Localized AI Visibility?

Reddit Says Women Auto Buyers Are Increasingly Turning to the App

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