The Content Marketer

Today, we're sharing our data-led deep-dive on Google's AI Overviews, explaining how to integrate PPC & SEO together, exploring corporate blogging strategies and more!

6 MINUTES TO READ

What Makes Google’s AI Overviews Tick? Here’s What Our Experts Discovered

Google’s AI Overviews appear more frequently in position zero SERPs. Brafton SEO experts analyzed how AIOs choose linked content.

6 MINUTES TO READ

SEO and PPC Integration: How To Master Dual Strategies in 2025

Learn how to combine SEO and PPC to increase visibility, improve targeting and maximize conversions in your 2025 digital marketing strategy.

6 MINUTES TO READ

Enterprise Blogging: Why and How to Create a Corporate Blog

Discover how enterprise blogging boosts SEO, drives engagement and supports business growth through strategic, data-driven content.

March AI Roundup and Rundown

You know the drill. Here are some of the most interesting AI- and marketing-related updates from March 2025, like a bot that’s good at creative writing?

Marketers' Outlook on AI: From Optimism to Skepticism

Dive into marketers’ split views on AI: optimism, caution and why human-AI collaboration can’t be ignored. Discover these data-backed insights.

I’ve Had It! We Need to Stop the Fearmongering and “SEO Is Dead” Narrative

Some B2B Marketers Are Banking on Their Own Employees to Create Content for Their Brands

What Do Brands Want Out of Generative AI in Marketing?

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